![](https://static.wixstatic.com/media/bb2a06_ddeb667ee0ea4bd6b644810f04132119f000.jpg/v1/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/bb2a06_ddeb667ee0ea4bd6b644810f04132119f000.jpg)
TRY YOUR WISH FOR A TASTE
![коммуникация задоволення PIZZ HUB 4.jpg](https://static.wixstatic.com/media/714395_2088467580404138b4bc20b01eda01b4~mv2.jpg/v1/fill/w_85,h_85,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/714395_2088467580404138b4bc20b01eda01b4~mv2.jpg)
«PIZZ.HUB»
pizza delivery with a unique game on the box.
When marketers turn into brand chefs and masters of the HoReCa market. PIZZ.HUB is a pizzeria in Sofiivska Borshchahivka, with aspirations to grow through a franchise system. However, it needed some fine-tuning before being fully ready for such scaling.
What was the challenge?
It is impossible to build a franchise without solid branding. When we started our work, the pizzeria had the provocative name PIZZ.HUB and an 18+ board game on the back of the pizza box. While there was a unique selling proposition (USP), it lacked a well-established brand identity. So we had a lot to work with.
What did we do?
We created a brand from scratch and prepared it for scaling. We started with an in-depth analysis of the Dark Kitchen market in Ukraine and worldwide and ended up working out the new menu and pricing.
To create a brand suitable for the franchise market, we:
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renovated the menu, removing irrelevant items like sushi, coming up with creative names, and adding a unique snack – stuffed crusts as a standalone dish.
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revamped the pricing strategy.
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prepared a brand communication strategy.
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arranged a product photoshoot.
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supervised the development of a user-friendly website.
ONCE WE ACHIEVED THE DESIRED LEVEL OF BRANDING, WE FOCUSED ON THE FRANCHISE STRATEGY, NAMELY:
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Conducted research on the HoReCa market
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accurately identified the target audience
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prepared a large-scale communication strategy.
![БЕЗКОНЕЧНІЕ ПИЦЦІ копия.png](https://static.wixstatic.com/media/714395_3b8bae63b5b447bb856ede6576bff6d2~mv2.png/v1/fill/w_51,h_77,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/%D0%91%D0%95%D0%97%D0%9A%D0%9E%D0%9D%D0%95%D0%A7%D0%9D%D0%86%D0%95%20%D0%9F%D0%98%D0%A6%D0%A6%D0%86%20%D0%BA%D0%BE%D0%BF%D0%B8%D1%8F.png)
What were the results get the client?
The results were undeniably successful. An updated, ready-to-competition brand was brought to the market.
PIZZ.HUB is currently participating in trade shows and negotiating the first franchise sales.
![DSCF7867.jpg](https://static.wixstatic.com/media/714395_f1dccfa7daa7421ab6e55b38e035ee17~mv2.jpg/v1/fill/w_68,h_45,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/714395_f1dccfa7daa7421ab6e55b38e035ee17~mv2.jpg)
THE CHEESE IS ALREADY FLOWING AND YOU STILL
NOT ORDERED!
![DSCF7282.jpg](https://static.wixstatic.com/media/714395_dac3b4e58a364c05a20f3c9f4aa58f27~mv2.jpg/v1/fill/w_113,h_75,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/714395_dac3b4e58a364c05a20f3c9f4aa58f27~mv2.jpg)
СЛІДУЙ ЗА БАЖАННЯМИ
У PIZZ.HUB!
![DSCF7288.png](https://static.wixstatic.com/media/714395_87f09b022a194ea1bfb85ce51da68057~mv2.png/v1/fill/w_108,h_72,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/DSCF7288.png)
![DSCF7282.jpg](https://static.wixstatic.com/media/714395_dac3b4e58a364c05a20f3c9f4aa58f27~mv2.jpg/v1/fill/w_113,h_76,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/714395_dac3b4e58a364c05a20f3c9f4aa58f27~mv2.jpg)
FOLLOW YOUR WISHES AT PIZZ.HUB!
![DSCF7288.png](https://static.wixstatic.com/media/714395_87f09b022a194ea1bfb85ce51da68057~mv2.png/v1/fill/w_108,h_72,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/DSCF7288.png)
FRANCHISE COMMUNICATION
![DSCF7426.jpg](https://static.wixstatic.com/media/714395_5bce66643b7e45c9a7dbaddbc1f9b984~mv2.jpg/v1/fill/w_23,h_34,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/714395_5bce66643b7e45c9a7dbaddbc1f9b984~mv2.jpg)
TASTIER THAN
A DEPOSIT
![DSCF7354.jpg](https://static.wixstatic.com/media/714395_8c68b40978c846758643be29fdc69a5f~mv2.jpg/v1/fill/w_20,h_31,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/714395_8c68b40978c846758643be29fdc69a5f~mv2.jpg)
A TASTY OWN BUSINESS IS A PIZZ HUB FRANCHISE
![DSCF7214.jpg](https://static.wixstatic.com/media/714395_92ee7bfa4d734b76a02e28b6e0cbf915~mv2.jpg/v1/fill/w_20,h_30,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/714395_92ee7bfa4d734b76a02e28b6e0cbf915~mv2.jpg)
GET A DELICIOUS PIECE OF THE HoReCa MARKET
![DSCF6946.jpg](https://static.wixstatic.com/media/714395_8fb920c3e6044f8f8509f0c716463153~mv2.jpg/v1/fill/w_20,h_30,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/714395_8fb920c3e6044f8f8509f0c716463153~mv2.jpg)
FEED THE ECONOMY WITH THE PIZZ.HUB FRANCHISE
![DSCF7180.jpg](https://static.wixstatic.com/media/714395_542587d170c14dd781af437c17459663~mv2.jpg/v1/fill/w_26,h_40,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/714395_542587d170c14dd781af437c17459663~mv2.jpg)
BUILD YOUR BUSINESS, DON'T WAIT FOR YOUR INVESTMENT APARTMENT TO BE BUILT