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TRY YOUR WISH FOR A TASTE

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«PIZZ.HUB»

pizza delivery with a unique game on the box.

When marketers turn into brand chefs and masters of the HoReCa market. PIZZ.HUB is a pizzeria in Sofiivska Borshchahivka, with aspirations to grow through a franchise system. However, it needed some fine-tuning before being fully ready for such scaling.

What was the challenge?

It is impossible to build a franchise without solid branding. When we started our work, the pizzeria had the provocative name PIZZ.HUB and an 18+ board game on the back of the pizza box. While there was a unique selling proposition (USP), it lacked a well-established brand identity. So we had a lot to work with.

What did we do?

We created a brand from scratch and prepared it for scaling. We started with an in-depth analysis of the Dark Kitchen market in Ukraine and worldwide and ended up working out the new menu and pricing.

To create a brand suitable for the franchise market, we:

  • renovated the menu, removing irrelevant items like sushi, coming up with creative names, and adding a unique snack – stuffed crusts as a standalone dish.

  • revamped the pricing strategy.

  • prepared a brand communication strategy.

  • arranged a product photoshoot.

  • supervised the development of a user-friendly website.

ONCE WE ACHIEVED THE DESIRED LEVEL OF BRANDING, WE FOCUSED ON THE FRANCHISE STRATEGY, NAMELY:

  • Conducted research on the HoReCa market

  • accurately identified the target audience

  • prepared a large-scale communication strategy.

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What were the results get the client?

The results were undeniably successful. An updated, ready-to-competition brand was brought to the market.

PIZZ.HUB is currently participating in trade shows and negotiating the first franchise sales.

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THE CHEESE IS ALREADY FLOWING AND YOU STILL
NOT ORDERED!

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СЛІДУЙ ЗА БАЖАННЯМИ

У PIZZ.HUB!

 

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FOLLOW YOUR WISHES AT PIZZ.HUB!

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FRANCHISE COMMUNICATION

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TASTIER THAN

A DEPOSIT

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A TASTY OWN BUSINESS IS A PIZZ HUB FRANCHISE

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GET A DELICIOUS PIECE OF THE HoReCa MARKET

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FEED THE ECONOMY WITH THE PIZZ.HUB FRANCHISE

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BUILD YOUR BUSINESS, DON'T WAIT FOR YOUR INVESTMENT APARTMENT TO BE BUILT

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