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O MARKET — BEER AND BEVERAGES,

WHICH GO EVERYWHERE

FEEDBACK ABOUT COOPERATION

FROM THE DIRECTOR

DEVELOPMENT "OBOLON"

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«O MARKET»

branded chain of beer and drinks from the largest Ukrainian product company "Obolon".

This is the story of how we conquered the beer market with "O Market."

 

For the last 5 years, the prominent Ukrainian beer producer "Obolon" has been developing its own branded chain, opening stores in satellite cities around Kyiv.

 

WHAT WAS THE CHALLENGE?

As "Obolon" sought to expand the "O Market" brand through franchising and partnerships, they encountered obstacles in their strategy due to global marketing gaps, local issues, and the absence of a cohesive visual style.

 

The solution was simple — 5 short words: "Krasivo Group at your service."

WHAT DID WE DO?

Immediately after the briefing, it became clear that there was a lot of work. So we:

 

Launched a local marketing system comprising over 30 tools that have already contributed to improving sales in the trade sector.

Developed a corporate style that expresses the values and brand’s quality. The key element of the logo is the letter “O,” the recognizable symbol of the “Obolon” brand.

Created a franchise sales communication strategy, including a landing page, presentation, plan for promotion, and franchisee engagement.

WHAT DID THE RESULTS GET THE CLIENT?

The implementation of marketing work standards and an increased customer acquisition radius within the trading area now expanded to 2 km. A notable improvement in brand recognition and awareness. Successful expansion of the network through franchising, with the first stores already open. 

 

In collaboration with MOST franchising, who created the franchise, we achieved the Record of Ukraine for the fastest franchise sale, completed in just 1 hour and 35 minutes.

 

Starting from the Kyiv region, the brand is gradually getting the entire country to fall in love with it! We carefully follow geography because we secretly know: the further — the more.

VIDEO BEFORE THE START OF FRANCHISE SALES:

NEW BRAND IDENTITY:

NEW STANDARDS FOR SCHEDULING ON POINTS:

COMMUNICATION

FRANCHISES

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SOON ALL YOUR FRIENDS WILL BE AT WORK, AND YOU ARE STILL SITTING AT WORK.

WITH O MARKET YOU WILL QUICKLY OPEN YOUR OWN BUSINESS WITH GUARANTEED PROFIT

PRESENTATION FOR FUTURE PARTNERS:

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OH MARKET SOON WE WILL BE EVERYWHERE. SO GET A PLACE IN YOUR AREA

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SITTING AND BURNING OUT IN AIT? INVEST IN YOUR OWN BUSINESS AND EARN FROM $3,000 MONTH WITH LARGEST NATIONAL BEER AND BEVERAGE MANUFACTURER

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WHEN INVESTING IN SOMETHING UNSTABLE, REMEMBER THAT THE MARKET IS GUARANTEED TO PROFIT FROM $3,000 PER MONTH. OWN CASE FOR A PROFITABLE BUSINESS MODEL

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BRAND NETWORK OF BEER AND BEVERAGES ALREADY KNOWN IN EVERY CITY

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