«Dumchykov&Co»  - Ремонтно-будівельна компанія.

 

From a skilled team of builders to a brand with a distinctive positioning. We are talking about Dumchykov&Co — a construction company based in Kharkiv, for which we did pretty much everything imaginable in the world of marketing.

 

What was the challenge?

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The main challenge was to create a construction brand from scratch, moving away from the conventional names that may sound outdated and unremarkable. Before our collaboration, the company had been in existence for 9 years. But it struggled to receive direct requests due to the lack of positioning and the traditional "schemes" prevailing in the construction industry. These schemes involved clients choosing a designer who then brought in their contractors. Therefore, we took on the task of transforming the construction microcosm.

 

Що ми зробили?

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We revolutionized the construction market by implementing a comprehensive approach to brand building. The journey began with extensive market research, which laid the foundation for a new marketing strategy. Central to this strategy was positioning Dumchykov&Co as a full-stack company specializing in creating aesthetically pleasing maintenance.

 

Based on the new strategy, we:

• Developed the brand name

• Created a marketing strategy

• Prepared a communication strategy 

• Developed an SMM strategy

• Established a consistent brand voice across all communication channels

• Designed a logo, corporate style, and revised the brand name

• Created an engaging landing page

• Produced professional photo and video content

• Invented the first two-year repair warranty on the market.